It’s a bit meh..
I'm a bit on the fence about this product. I think it's a great slightly warm contour shade for my cool pale skin, but it is incredibly pigmented so it's easy to go overboard. I usually lightly tap the bottom of my beauty sponge in the product, if I take too much I'll tap the excess on my hands and go back later if I need more, and then I'll bounce the sponge along the contour of my cheeks. If you apply too much product your cheeks will definitely look muddy, but if you get the right amount you'll get a natural contoured effect. I find that this product is more of a contour than a bronzer even though it claims to be both, and I like the look of this best when I sweep a warmer powder bronzer over it (I'm loving this with the Jouer duo at the moment) for a more warm bronzed complexion. For this price you actually get a lot of product which is great, but I think there are easier formulas out there. I think Nudestix's formula is much more buttery and blendable, but I find myself using the Huda one most days when I don't want to disturb my base underneath with a stick product. In short, not a bad product at all, but I feel like there are some more user-friendly formulas and more flattering shades out there. I will continue to use this every day to get my money's worth, but I do not plan on repurchasing.