Meet UOMA, the new beauty brand that focuses on diversity in a new way to celebrate and inspire everyone, no matter their skin tone.
When UOMA was created, they decided to not only focus on shade range, but the fact different skin tones will have different skin needs. For example someone with very fair skin with have redness and hypersensitivity, while darker skin tends to have hyperpigmentation and dullness. UOMA wanted to create products that can cater to everyone, no matter what needs.
The foundation is available in 51 shades and comes in 6 customised formulas that melt into the skin in a way that only the most powerful formulas can. You can purchase this new brand directly from their website, or on Selfridges from 26th April.