Written By Mehwish A · November 18th, 2019

Blogger at Love To Slay
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There have been times with your shampoo where you’ve been on-and-off, for like what, eight years now, and yet in a sea of options, it's still hard to find hair care that feels like it's really made for you. Function of Beauty is trying to change that with fully customisable haircare designed just for you. Just fill out a quick hair quiz and Function of Beauty will create a hair-care routine fit for your hair needs. The brand embraces individuality and believes hair care shouldn't be a one-size-fits-all formula.


What is Function of Beauty?

Function of Beauty, a haircare start-up founded in 2015 by two MIT engineering grads and a cosmetic chemist, with the intention of helping women embrace their one-of-a-kind hair and shaking up the shampoo aisle with some much-needed personalisation.

For the last four years, customers can fill out a questionnaire on the brand's website that asks their hair type, goals, colour, scent, and product name preferences in order to develop their own custom shampoo and conditioner (prices start at £29). Plus, all Function of Beauty products are 100% vegan, sulphate-free, paraben-free and cruelty-free.


How does it work?

Function of Beauty begins the creation of your personalised haircare with answering simple questions about your hair texture and structure as well as one about your level of scalp moisture.


After answering questions about your hair's general appearance and texture, the quiz gets more personal and asks about your #hairgoals. You can select up to five goals. Five!! At this point, my hair has more goals than I do. The quiz provides a description of how each one is achieved and why each ingredient works, so you really understand what you're getting.


Then comes the fun part — choosing the name, colours and scents of your products. You can pick a pastel colour, or go dye-free and feel good about yourself. And choose from fruity smells (pear, peach and pineapple), to florals and refreshing eucalyptus, to fragrance-free, there's one to suit every scent preference. Plus, don’t forget to add your name to your custom-made shampoo and conditioner.


Finally, you choose the size you want and whether you want to get a delivery just one time, every six months, every three months, or once a month, so you're never caught off guard. In terms of size, you can get an eight- or 16-ounce bottle of either shampoo or conditioner. The pricing structure is as follows:

  • 16-ounce shampoo + 16-ounce conditioner = £39
  • 8-ounce shampoo + 8-ounce conditioner = £29
  • 8-ounce shampoo + 16-ounce conditioner = £34
  • 16-ounce shampoo + 8-ounce conditioner = £34
  • 16-ounce conditioner = £29
  • 16-ounce shampoo = £29

These are pricier than your drugstore hair-care brands, but the price tag reflects the custom approach as well as the high-quality ingredients used. 

You can take this offer from our Earn Makeup Section and earn 1200 Slaybucks personalising your shampoo and conditioner! Give it a go and let us know what you think of of the shampoo and conditioner on our Instagram post.  


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