Morphe had an amazing 2018 with iconic releases such as the James Charles x Morphe palette and they aren't about to stop anytime soon. Setting the standards for 2019 high and showing other brands how it’s done by releasing a 60 shade full-coverage foundation.
This will be Morphes first ever matte foundation after a long wait, and they want to let ‘all babes’ celebrate the success. Morphe announced that each foundation will be divided into five levels of tone: Light, medium, tan, rich and deep, with each of these levels offering twelve shades. The levels will also include undertones such as cool, olive and warm, making this foundation the easiest to find your shade. Alongside the £16 foundations, Morphe will also be offering 31 shades of concealers (£9), two primers (£12) and 15 powders (£12).
Will other brands learn from Morphe and up their shade game?